This campaign for Commerzbank was designed to strengthen brand visibility while delivering a bold feminist message through the German women’s national football team. Under the campaign title No Balls But Ponytails, the project highlighted gender equality in sports and finance, aiming to break stereotypes and inspire empowerment. With only four hours on set, the challenge was to produce high-quality content within a tight timeframe, managing multiple scenes with 12 players while ensuring that each statement was both impactful and engaging.
A key element was the #ToGetHerStronger hashtag, reinforcing the campaign’s mission of unity and strength among women. Beyond engagement, the campaign prioritized social impact, ensuring that the message resonated far beyond the commercial aspect.
