Generali
Creator Switch: Insurance for Every Lifestyle
A Nationwide Influencer Campaign Showcasing Insurance for Every Life Situation
In Q4 2024, Generali launched Creator Switch, an influencer-driven campaign designed to increase brand awareness among a younger audience (18-35). The concept: Six influencers swapped their daily routines, demonstrating that Generali provides reliable insurance coverage tailored to any lifestyle.
To ensure maximum visibility and engagement, the campaign was strategically distributed across TikTok, YouTube, Instagram, and Meta. The result was a highly successful activation, achieving impressive reach and cost efficiency, while reinforcing Generali’s role as a trusted insurance provider.
Behind the Scenes
Role:
Creative Producer, Project Manager
Responsibilities:
Concept Development: Crafted a cohesive storytelling approach that aligned with Generali’s branding.
Influencer & Production Coordination:
Managed six influencers, overseeing six shoot days across Germany.
On-Set Directing: Ensured that the content felt authentic, engaging, and aligned with platform-specific trends.
Client Communication & Media Strategy:
Collaborated on content optimization for maximum reach and efficiency.
Performance Highlights:
Total Reach: 48.77M impressions across platforms.
TikTok Performance: Outperformed expectations by +59%, with a low CPM of 0.87€ (benchmark: 1.96€).
