A 1.5-Year Collaboration Driving Social Engagement & Brand Experiences

As Creative Producer for Mastercard, I led a multidisciplinary team of five—including graphic designers, a copywriter, a videographer, and an account manager—to develop, oversee, and execute creative strategies across social media and experiential marketing.

From social-first content to live event coverage, I played a key role in concept ideation, production management, and post-production oversight. While media specialists handled ad distribution, I was actively involved in shaping strategic paid media discussions to maximize impact.

The focus was to make Mastercard’s content more engaging, authentic, and experience-driven, shifting away from overly corporate messaging while staying aligned with brand values.

Role: Creative Producer, Team Lead

Responsibilities:

End-to-end creative production for Mastercard’s social media and event-based campaigns.

Influencer activations and social-first storytelling to increase brand engagement.

On-site production management for high-profile events, including Berlinale and Oktoberfest.

Strategic client communication, ensuring creative alignment with brand objectives.

One-Line Description:
A high-energy influencer campaign celebrating Mastercard’s first Oktoberfest sponsorship, blending brand visibility with authentic festival storytelling.

Goal:

Build awareness for Mastercard’s debut as an official Oktoberfest sponsor through an influencer-driven campaign.

Creative Approach:

Developed a 360° engagement strategy blending live activations, influencer content, and social storytelling.

Created high-energy, immersive content showcasing the festival experience.

Execution:

Influencer partnerships to drive engagement and brand visibility.

On-site video and photo production, optimized for Instagram & TikTok.

Authentic, dynamic storytelling tailored to social-first consumption habits.

Challenges: Maintaining Mastercard’s corporate branding while embracing Oktoberfest’s playful, spontaneous nature.

Solution: Designed a flexible content framework balancing brand integrity with engaging, festival-driven storytelling

One-Line Description:
A sustainability-driven campaign positioning Mastercard as an advocate for eco-conscious experiences through compelling nature-inspired storytelling.

Goal:

Strengthen Mastercard’s sustainability positioning by integrating it into the Priceless Experiences program.

Creative Approach:

Developed a nature-driven campaign narrative highlighting Mastercard’s eco-conscious initiatives.

Focused on experiential storytelling, making sustainability relatable and action-driven.

Execution:

Visual storytelling emphasizing nature, responsible consumerism, and real-world impact.

Branded content showcasing Mastercard’s commitment to sustainability.

Challenges:

Avoiding a generic corporate sustainability message while ensuring real audience connection.

Solution: Developed human-centered stories, linking Mastercard’s initiatives to authentic, meaningful experiences.

One-Line Description:
A Mastercard initiative empowering young girls to explore STEM through hands-on experiences, enhancing brand credibility in social responsibility.

Role & Responsibilities:

Creative Producer – Led concept development, creative direction, interviews, and post-production.

Authentic Storytelling – Ensured natural interactions with non-professional speakers.

Content Creation – Captured photo and video content for Instagram, Facebook, and internal use.

Key Challenges & Solutions:

Maintaining Authenticity – Used acting techniques to create a relaxed, confident atmosphere.

On-the-Spot Flexibility – Adapted dynamically to keep content engaging and organic.

Impact & Learnings:

Strengthened Mastercard’s positioning in education & diversity.

Demonstrated ability to engage, direct, and execute in high-pressure environments.

Proven success in crafting compelling narratives that resonate with diverse audiences